APEX, A DIVISION OF 24 HOUR FITNESS

Apex provides cutting-edge, integrated nutrition programs and products through health clubs to help you meet your fitness, health, and nutrition goals.

Three core values inform every Apex product or program: Education, Passion and Integrity.

Education, because Apex is committed to the idea that everyone should be educated about health and fitness. Out of that education comes the ability to control weight, maintain a healthy lifestyle and improve longevity. To keep all our products and services consistent with that concept we do extensive review and validation before including them in our integrated programs.

Passion is also a good Apex descriptor because we're passionate about providing fitness and nutrition education to the entire world. We do this by licensing our fitness and nutrition programs to selected health clubs, worldwide.

And finally, that word, integrity. We're committed to dispelling false claims and information about weight loss, indiscriminate supplement use and general health. We're also advocates of consumer protection in all areas of fitness and nutrition.